Brunch is such a favourite thing of mine, so I am always on the look out for new brunch places to explore. When I read about Trade, what attracted me was the promise of a big menu and being the perfect place to chill out over a lazy brunch. A big smile and tick from me.
What makes Trade unique?
Trade opened its doors in 2014 as a coffee shop and sandwich bar. Its mission is to offer quality drinks and delicious food to an area of London going through a lot of change.
They pride themselves on sourcing ingredients from quality ethical suppliers. These include meat from an artisan supplier in Devon, bread from local bakers, plus fruit and veg fresh from New Spitalfields Market. The food is made from scratch each day. They even have a small smokery in the back yard where they produce pastrami and other deli meats.
I love that fact they use local suppliers as it shows the quality of local produce and emphasis on supporting the community.
Where is Trade?
Trade is located at 47 Commercial Street, E1 6BD. It is less than a five-minute walk from Aldgate East tube station, putting it right in the heart of East London.
Trade’s interior is uncomplicated. It uses basic tables and chairs making it feel like you are in a traditional cafe. It does feel a little compact but that’s just because it is so busy. A couple of days before, Trade informed me that they didn’t take reservations but waiting time shouldn’t be more than fifteen minutes. I went with my best friend and we didn’t have to wait more than ten minutes.
There is a small outdoor terrace, with large patio doors letting in plenty of natural light. By the entrance is the counter area for takeaway and sitting out front. The cakes are on show here, looking delicious.
What is pleasing is that breakfast and brunch are served all day. Trade has its own unique variety with the breakfast/brunch. This ranges from two poached or scrambled eggs (with seven sides to choose from), Smashed avo and Pastrami Benedict. Buttermilk pancakes and Sourdough grilled cheese are also available with plenty of side/filling options.
Trade has six of its trademark sandwiches to offer including Slow-cooked pork and Classic pastrami. I saw some of these and they looked really good.
Jane ordered the two poached eggs with smashed avocado and I went for the Buttermilk pancakes with blueberry compote. Smashed avocado or avocado smash is a term I had only heard within the past month. Am I the only one hearing it way after it started appearing on brunch menus?
The pancakes were epic. They were large, very fluffy and sprinkled with icing sugar. What really brought it all together was that the syrup was warm and so was the blueberry compote. This made such a difference in making the dish feel fresh with every mouthful instead of getting colder the longer you eat.
First of all, I was glad that we could get in and experience brunch at Trade. The uncomplicated nature of everything really made the food the star of the show. The food was brilliant and you could tell that what was served was done with love and a real emphasis on local quality.
The table area was a little tight but manoeuvre your plates and cups around and everything will fit. The chairs were slightly on the low side but that’s only a small issue for taller people. I will definitely visit Trade again and would recommend it for anyone after an uncomplicated quality brunch with a vibrant atmosphere.
Have you been to Trade?
What would you choose for brunch?
No need for postcards, feel free to leave a comment…